Taking The Blogosphere Seriously

People who sell this line are high on something.  Most are high on the outrageous fees they charge.   Here’s the traditional media / communications / PR formula — develop your message, train a spokesperson, go on a media tour.  How simple is that?  How cheap is that? Social media campaigns require more planning (because this stuff can backfire like nobody’s business — ask our friends at Edelman, MWW, and virtually every other company that has tried to pull off a viral campaign), more involvement of more people and more technical resources than most people have.  It is very powerful but it ain’t cheap.

written by jjohnson \\ tags: cost, viral campaign