Taking The Blogosphere Seriously

Don’t believe it. Many companies do just fine and never touch the blogosphere. I know because some of them are my clients. There are those who claim that the new media train is leaving the station and if you don’t go home and buy a gazillion search terms, build a palace in Second Life and juggle 14 blogs you’re going to be roadkill. I’ve heard that roadkill thing before. It was 1999 and it was (irrational) Internet exuberance and they all worked for companies that flamed out. Hmmm. Warren Buffett never swallowed the Internet hype. He seems to have done ok.

written by jjohnson \\ tags: CTR, engagement, hype, roi, second life, Social Media, warren buffett