Taking The Blogosphere Seriously

This is one of the most serious consequences of the rise of the blogosphere. Back in the days of fax machines and MSDOS, it was much easier to hide. While we used to tell clients to “not do it if you are not comfortable reading about it on the front page of the NYTimes” we knew that there were sixty ways to kill a story. You have to take the blogosphere seriously because now everyone — and I mean everyone — can have their 60 Minutes moment. A sea of folks out there now who are blogging, videotaping, audio recording, and documenting the most minute, discreet, and formerly hush-hush elements of every company, organization, and – in some cases – individuals. So take the transparency thing seriously … because you may just see what you’re doing in some person’s ‘mash-up’ …

written by jjohnson \\ tags: buzz, mashup, open, records, transparency, watch