This is real serious. The ability to develop, tap, and nurture nodes of conversations that cut across geographies is changing the structure and process by which conversations are initiated and managed. It is also changing business models and conventional thinking on how to separate people from their money. Ron Paul and Howard Dean. Need I say anymore? I mean, really. If the blogosphere can generate millions for these guys then what do you think the potential is for legitimate products and reasonable causes? Haven’t you read Chris Anderson’s book about the long tail? You mean you didn’t invest in Google? Amazon? Netflix? Shame on you.
written by Jerry Johnson, Brodeur \\ tags: buzz, chris anderson, engagement, howard dean, legitimate, long tail, profit, roi, ron paul
Blogs accelerate buzz. It’s official. Word of mouth is on steroids. The steroid is not HGH. The steroid is the blog. The blogosphere’s got a herd mentality going on like nobody’s business. The ups and downs of Wall Street have nothing on the gyrations of what is going on in the cross-referenced, tagged, search-optimized world of blogs. It’s not that everybody’s doing it. It’s that enough of the smart, connected folks are doing it – and doing it in a very fun, engaging and entertaining way – that you can quickly get a lot of people interested in what you have to sell or what you have to say. Oh, and it works the other way around too. Hell hath no fury like the blogosphere scorned. Ask the folks at Dell.
written by Jerry Johnson, Brodeur \\ tags: buzz, campaign, engagement, fury, roi, Social Media, tags
Don’t believe it. Many companies do just fine and never touch the blogosphere. I know because some of them are my clients. There are those who claim that the new media train is leaving the station and if you don’t go home and buy a gazillion search terms, build a palace in Second Life and juggle 14 blogs you’re going to be roadkill. I’ve heard that roadkill thing before. It was 1999 and it was (irrational) Internet exuberance and they all worked for companies that flamed out. Hmmm. Warren Buffett never swallowed the Internet hype. He seems to have done ok.
written by Jerry Johnson, Brodeur \\ tags: CTR, engagement, hype, roi, second life, Social Media, warren buffett
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