Loading ...More snake oil. Dream on. If you’re serious about the blogosphere you can’t be serious about this. You can measure activity — clicks, views, entrances and exits. But it is still just as difficult — perhaps more so –to measure what is actually changing knowledge, attitude and behavior. People talk about how many “views” some goofy video gets. I’m thinking … so? I’ve been doing this for 20 years. It ain’t hard to get people’s attention. Car wrecks will do that. But getting something in front of them that actually gets them to buy your stuff (whether it is products or ideas) is a completely different story. We can measure more stuff, but we are still having a devil of a time figuring out whether any of that stuff is doing us any good.
written by Jerry Johnson, Brodeur \\ tags: CTR, measurement, page views, roi, Social Media, statistics, sticky
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