Loading ...People who sell this line are high on something. Most are high on the outrageous fees they charge. Here’s the traditional media / communications / PR formula — develop your message, train a spokesperson, go on a media tour. How simple is that? How cheap is that? Social media campaigns require more planning (because this stuff can backfire like nobody’s business — ask our friends at Edelman, MWW, and virtually every other company that has tried to pull off a viral campaign), more involvement of more people and more technical resources than most people have. It is very powerful but it ain’t cheap.
written by Jerry Johnson, Brodeur \\ tags: cost, viral campaign
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